Why I Stopped Chasing Certainty and Started Building Leverage
For most of my adult life, I believed certainty was the goal. A stable career. A predictable income. A clear path forward. I did everything that was supposed to create safety. I worked hard, stayed disciplined, and chose the “sensible” options. On paper, it worked. From the outside, my life looked successful. But internally, I…
Why I Moved to Portugal and What It Taught Me About Performance, Identity and Freedom
A few months ago, I packed up my life in London and moved to Portugal. Not as a holiday. Not as an escape. As a conscious decision to live in alignment with the way I coach. For over a decade, I built a successful career in high pressure environments. Investment banking. High ticket sales. Leadership…
You’re Not Failing…You’re Outgrowing
Why Alignment and Boundaries Are the Real Markers of Success You’re not just craving change. You’re craving alignment. You want your life to feel like it’s yours again. That’s not a crisis. That’s a call to evolve. Because at some point, success stops being about ticking boxes and starts being about feeling deeply at home…
Are You Who You Say You Are?
It is easy to talk about who you want to be. It is harder to live it when life gets messy. Most people keep the promise of their best self when things are smooth. They show up well when they are rested, inspired, and in control. But that is not where true identity is built.…
What Does Success Actually Look Like?
For a long time, success has been presented to us as milestones. The job title. The promotion. The number in the bank. The car. The house. We are taught to chase these markers because they are supposed to prove that we have made it. But pause for a moment and ask yourself: what do you…
Being Busy Is Not a Badge of Honour
We often mistake constant motion for progress. We think a packed calendar signals importance, that rushing between calls proves we are valuable. In reality, chronic busyness overloads the nervous system. It clouds decision making, fuels anxiety, and keeps us away from the deep, strategic work that actually moves us forward. Busy is not the same…
The Hardest Mountain to Climb Is the One Inside You
Most people believe the reason they feel stuck is because of something external. The wrong job. A lack of opportunity. An unsupportive environment. And while those things can create friction, they are rarely the true barrier. The biggest obstacles are usually invisible. They live quietly inside you, shaping your choices and your confidence without you…
Stop Measuring Forward. Start Measuring Backward.
If you have ever felt like you are chasing success and yet never arriving, you are probably living in what Dan Sullivan and Dr Benjamin Hardy call the gap. The gap is where you measure yourself against an ideal future — the version of you who has achieved more, earned more, built more. It is…
The greatest form of self love is to no longer accept a life you are unhappy with
This is where everything changes. Not when you finally feel ready. Not when fear disappears. Not when someone else gives you permission. It begins the moment you decide that staying stuck costs more than moving forward. That decision is not loud or dramatic. It is quiet and powerful. It is a line in the sand…
Lead Yourself Through Pressure: The Soft & Savage Method for High Performers
Pressure does not break high performers The real risk is failing to lead yourself through it From corporate boardrooms to start up pitch decks, from six figure sales calls to high stakes negotiations, pressure is a constant. But what separates those who thrive from those who spiral is not talent or tactics, it is self…
Why High Achievers Still Struggle With Productivity
Ever notice how the most ambitious people are often the ones who feel least productive? It’s not because they lack drive. It’s because they’re carrying the weight of pressure, perfectionism, and scattered priorities. That constant hum of stress drains focus before the real work even begins. I know this because I’ve lived it. From investment…
Why Accountability Alone Won’t Fix Your Productivity
If you’ve ever promised yourself “this week will be different” and found yourself back in the same loop of procrastination, distraction, and guilt… you already know accountability isn’t enough. You don’t need someone just checking whether you ticked a box. You need a system that rewires how you lead yourself under pressure. That’s where my…
Soft & Savage 