Soft & Savage

My Story

I spent ten years in investment banking, trapped in one of the most relentless high pressure environments in the world. On paper, I had everything. I knew how to perform under stress and I knew how to deliver results, but behind the scenes the cost was brutal.

I burned out. I got sick. And I realised I had built a version of success that looked impressive from the outside but left me empty on the inside.

That moment broke me, but it also woke me up.

I tore everything down and rebuilt from the inside out. I learned how to stay calm in chaos. How to regulate my mind and body in real time. How to build discipline that fuels rather than destroys you. I discovered that performance and wellbeing do not need to be at war with each other. When you align them, you unlock a whole new level of power.

That is exactly what I did. Today, I live a life of true fulfillment, one where I earn more than I ever did in banking without sacrificing my health, joy or freedom. A life that feels as good on the inside as it looks on the outside.

Now I teach ambitious professionals and high pressure teams how to achieve the same transformation. My coaching is built on a toolkit that blends identity reframing, clarity mapping, emotional regulation, and practical daily discipline systems.

In practice, that means my clients learn how to stay calm under pressure, regulate their emotions in real time, and build the kind of self trust that drives consistent performance. This is not theory. It is a proven system designed for people who operate in demanding environments and need results that work in the real world.

If you are done white knuckling your way through success and are ready to build a life and career that sustain you instead of break you, this is where it starts.